2018年，中国的零售总额已经接近40万亿，O2O、新零售、智慧零售概念也已经风行了好几年，关于“最后一公里”的问题，一直是讨论的核心：如何搭建社区用户与周边店铺的商业闭环？这个问题，各界讨论了很久，似乎没有答案。然而，QuestMobile数据显示，2018年下半年，就在各界热议拼多多渠道下沉、获客奇效的时候，“社区团购”悄然井喷，融资额高达40亿，巨头也开始入场布局，S2B2C的模式悄然站在了风口：通过“团长（社区店长）”，将小区用户与平台深度链接，以“单品爆款+预售”的轻资产方式，满足社区用户高频、快消刚需，以兴盛优选、美家优享等玩家为例，微信小程序用户规模快速突破200万。其中原因也很...
In 2018, China's total retail sales are close to 40 trillion, O2O, new retail, wisdom, retail concept has been popular for several years, about "the last kilometer" problem, have been the core of the discussion: how to set up community of users and the surrounding shops business closed loop? This problem, from all walks of life to discuss for a long time, it seems that there is no answer. QuestMobile data shows, however, in the second half of 2018, in the hot spell from all walks of life, many channels sinks, a guest wonders, "community group" blowout, raised as high as 4 billion, giant also began to enter the layout, S2B2C mode quietly standing in the tuyere: through "the chief manager (community)", will be small area deep links the user and the platform, with "sheet is tasted hot style + pre-sold" asset light way, just to satisfy the user community high frequency, fast, such as optimization, and the MHF optimal enjoy players, for example, WeChat applet user scale fast break through 2 million. The reasons are...
