媒体群访腾讯集团高级副总裁马晓轶:从“创造快乐”到“发现可能”

Media group interview with Ma Xiaoyi, senior vice president of Tencent group: from "creating happiness" to "discovering possibility"

触乐

我想你们都已经知道了,就在前几天,11月21日,作为国内,乃至世界规模最大的游戏公司,腾讯游戏升级了新的品牌主张。原来的“用心创造快乐”升级为“Spark More 去发现,无限可能”。腾讯游戏这样解释这个新的品牌主张:Spark既是动词也是名词,意指鼓舞、触发、点亮,也有火花的意思,腾讯游戏的新Logo也采用灵感火花的形象。Spark More不仅指触发快乐瞬间、鼓舞连接、点亮激情与灵感,也指希望发现游戏在文化价值、社会价值、科技创新、民族荣耀等等方面的更多可能。触乐和其他国内数家媒体在腾讯深圳总部对腾讯集团高级副总裁马晓轶进行了一次访谈。在这...

I think you all know that just a few days ago, on November 21, Tencent, as the largest game company in China and even in the world, upgraded its brand proposition. The original "create happiness with your heart" has been upgraded to "spark more to discover infinite possibilities";. Tencent game explains this new brand proposition in this way: spark is not only a verb but also a noun, which means to inspire, trigger, light up, and also has the meaning of spark. Tencent game's new logo also uses the image of spark of inspiration. Spark more not only refers to triggering happy moments, inspiring connections, lighting passion and inspiration, but also refers to the hope to find more possibilities in cultural value, social value, technological innovation, national glory and so on. Touch music and several other domestic media conducted an interview with Ma Xiaoyi, senior vice president of Tencent group in Tencent's Shenzhen headquarters. Here...

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