《堡垒之夜》的几点成功学启示

Some Successful Inspirations of The Night of the Fortress

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2018年,世界范围内最火的游戏是《堡垒之夜》。在上线一年多的时间里狂揽2.5亿用户,荣登世界年度游戏收入榜第一,连《复仇者联盟4》都要往影片里加《堡垒之夜》的彩蛋,非常有牌面。《堡垒之夜》的成功,原因众说纷纭:有的说是Battle Pass的付费模式创造的奇迹,有的说是知名说唱歌手Drake的直播让游戏成功“出圈”,还有人认为这个成功基于“大逃杀”模式的偶然。可能很多人忽略了,《堡垒之夜》是一款将游戏设计与运营完美结合的产品,从这个角度看,它的成功是必然的。知名主播Ninja和Drake的双排不仅创造了Twitch观看人数纪录,也让Ninja荣...

In 2018, the hottest game in the world was Fortress Night. Over the past year, 250 million users have been on the line, ranking first in the world's annual game revenue list. Even Avenger Alliance 4 has to add "Fortress Night" eggs to the film, which is very famous. There are different reasons for the success of Fortress Night: some say that Battle Pass's payment model created a miracle, others say that the live broadcast of the famous rapper Drake made the game successful & ldquo; out of circle & rdquo; others think that the success is based on & ldquo; Escape & rdquo; accidental mode. Many people may have overlooked that "Fortress Night" is a product that combines game design and operation perfectly. From this point of view, its success is inevitable. The two rows of well-known anchors Ninja and Drake not only created a record number of Twitch viewers, but also let Ninja Rong.

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