从规模化到精细化是必然?美国长租公寓巨头或是一个参考

Is it necessary to go from scale to refinement? American long-Rent apartment giant or a reference

亿欧

【编者按】本文简单梳理了美国长租公寓轻重两种运营模式的发展路径,并以美国长租公寓巨头EQR的运营模式为例,对长租公寓运营模式的更迭作了分析。本文来源北京商报,亿欧转载。方兴未艾的长租公寓却在2018年遇到了多事之秋。在过去的一段时间,从推高租金到“黑中介”再到“甲醛房”,国内长租公寓走上风口浪尖的同时也暴露出了许多的隐藏问题。这不免让人联想到目前世界上住房租赁市场最发达的美国,从长租公寓市场“教父”EQR等龙头企业的发展轨迹中,或许能够对美国长租公寓的长租法宝进行一番探讨。运营型机构是美国市场的主角房租压力并不是个案。近日,美国成本计算网站HowMuch.net的一组数据显示,在华盛顿D.C....

[Editor's Note] This paper briefly combs the development paths of the two modes of long-Rent apartments in the United States, and takes the operation mode of EQR, the giant of long-Rent apartments in the United States as an example to analyze the change of the operation mode of long-Rent apartments. This article is from Beijing Business Daily, reprinted in Euro 100 million. The burgeoning long-Rent apartments encountered many troubles in 2018. Over the past period of time, from boosting rent to "black intermediary" and then to "formaldehyde housing", long-term rental apartments in China have come to the forefront of the storm, but also exposed many hidden problems. This is reminiscent of the United States, which has the most developed housing rental market in the world. From the development track of leading enterprises such as "Godfather" EQR in the long-Rent apartment market, we may be able to discuss the long-Rent magic weapon of the long-Rent apartment in the United States. Operational agencies are the main actors of rent pressure in the American market, not a case in point. Recently, a group of data from HowMuch. net, an American costing website, showed that in Washington D.C.

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