不多说,直接上干货——聚合理论

Not much to say, directly on dry polymerization theory

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百略君注:聚合理论认为,任何消费级市场的价值链条都是由供应,渠道和消费者这三部分组成的,可以通过在价值链中的某一环形成横向垄断或者通过融合某两个环节而在纵向形成竞争优势来确保收益。但随着互联网的兴起,传统意义上的渠道优势被逐渐丧失,价值转移到更加善于利用大量用户聚集内容供应商的商业模式上。中间方通过提供良好的用户体验来吸引用户,从而吸引更多提供商的聚拢。两者相辅相成,形成良性正循环。正是凭借聚合理论作为风险规划框架,近年来的Google、Airbnb、Uber才能取得成功,颠覆其所在的传统市场。看完本文,你就会知道聚合理论是如何在它们身上发挥作用的。 以下内容来自文章《Aggregation...

hundreds of slightly Jun note: polymerization theory, the value chain of any consumer market is supplied, channels and consumers, these three parts consisting of, by in the value chain in a ring form horizontal monopoly or through the integration of a two link in longitudinal form a competitive advantage to ensure that gains. However, with the rise of the Internet, the traditional channel advantage is gradually lost, the value is transferred to the more good use of a large number of users to gather content provider's business model. The middle side by providing good user experience to attract users, so as to attract more providers to gather. The two complement each other, forming a virtuous circle. Airbnb, Uber and Google in recent years, as a risk management framework, can be successfully used to subvert the traditional market. After reading this article, you will know how the aggregation theory is to play a role in them.