纷纷布局VR购物,巨头加速的同时也可能给自己埋好了坑

At the same time, the layout of the VR shopping giant accelerated may also give yourself buried pit

钛媒体

今年7月份,阿里针对旗下GM Lab研发的Buy+购物体验进行了一番实机演示,为此还请来了声名大噪的Magic Leap助阵,紧随其后又放出了VR Pay的相关消息,俨然一副打造沉浸式交易闭环的态势。同为电商巨头的京东其实很早之前就打起了VR购物的主意,它们在去年时成立了PCL实验室,也推出了虚拟试衣的相关功能,只是一直未能得到重视。为了扭转不利的局面,京东近日连同新发布的VR/AR战略推出了名为“VR购物星系”的虚拟现实体验,试图获得一定的先发优势。虽然VR购物还处在实验阶段,但电商巨头们还是选择早早的将它们的蓝图搬上台面——即使实际成品充其量...

In July, for its GM Lab research and development of ali Buy + shopping experience had a real machine demonstration, therefore also invited the famous Magic Leap, followed by VR Pay related news was released, looking like a building immersive trading closed loop. As electricity giant jingdong is really playing long before the VR shopping idea, they founded the photo lab in last year, also introduced the virtual fitting function, but has been unable to get attention. In order to reverse the situation, jingdong recently released along with the new strategy of VR/AR introduced called & other; VR shopping galaxy & throughout; Virtual reality experience, trying to get a first mover advantage. Although the VR shopping is still at the experimental stage, but electricity majors or choose the blueprint of them to the surface of early & ndash; & ndash; At best, even if the actual finished product...

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