颜值经济时代,品牌要如何与年轻人接轨?

How can appearance level economy era, the brand with young people?

钛媒体

【本文正在参与钛媒体最新一期竞拍话题《后工具时代,高端品牌如何抓住年轻消费力量?》,正在热烈讨论中,如有更多不同视角,欢迎投稿来辩!】消费世界的审美正在以惊人的速度更迭。如今,男神女神已经悄然变成了“小哥哥小姐姐”;凭借颜值爆红的小鲜肉一溜溜成为吸金大亨;鹿晗单条微博评论数过亿创造了吉尼斯纪录,TFboys一出现就成为各大综艺和内容平台的流量黑洞。更重要的是,这些颜值取胜的新 idol 们在中国商业世界的万亿品牌价值中搅弄风云。而我们主动消费以构筑生活美好的那些产品,也不约而同的在颜值上呈现了某种统一性。热卖的“猫王”收音机因其外形复古酷炫广受热...

[this article is to participate in the latest bid for the titanium media the tools after age, high-end brand power? How to grab young consumption ", is in a heated discussion, different perspectives, such as more welcome contributions to argue!] World of aesthetic consumption is at an alarming rate. Today, male god goddess has quietly become the & other; The little brother little sister & throughout; ; With the appearance level blasting red small meat a walk be Jin Daheng absorption; Lu Han individual weibo comments had created the guinness book of world records, TFboys appeared platform becomes each big variety and content of traffic black hole. And, more importantly, the appearance level to win the new idol trillions of brand value, stir in Chinese business world situation. And we take the initiative to spend money to build those products of life better, both in appearance level shows some kind of unity. Hot & other; Elvis Presley & throughout; The radio because its shape cool wide restoring ancient ways is heated...

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